A recent survey revealed that more than 75% of the B2B companies in America are offering newsletter sign-up promotions on their websites. Other businesses are incenting their digital newsletter subscribers to interact with their websites to find out about special deals on products and services. This mesh of digital media is going to be a powerful customer engagement tool in the coming years.
Where Do I Start?
Your customer email list is the first step is creating a newsletter sign-up campaign. This campaign needs to start with new customers and continue with your existing ones. Traditional methods like social media, bill stuffers, but THE most important way to capture emails is with your front line staff and sales people recording email addresses from every customer contact, be it over the or in the store! Follow this link to learn how to get your customers the best, and least expensive newsletters.